A Local Girl Who Made It Returns By MANOHLA DARGIS , 2014-03-14
‘Veronica Mars’ Returns, on the Big Screen This Time
The current cultural directive to give the people what they want explains the existence of the “Veronica Mars” movie, a likable, unmemorable, feature-length footnote to the admired television series that became a cause when it was canceled in 2007. A sleuth from the fictional, filthy rich town of Neptune, Veronica traversed high school and college for three seasons, solving mysteries while cracking wise about the privileged locals. She looked like a Southern California cheerleader and alternately talked like Sam Spade and Noam Chomsky, a combo that made her television’s very own Little Miss Sunshine and Noir.
Veronica is back, having been resurrected by her creator, Rob Thomas, and its star, Kristen Bell, again in the title role, through a Kickstarter campaign that drew on the largess of its fans. Some 91,000 contributors, perhaps hungry for closure, ponied up the cash to bankroll a movie, raising $ 2 million in (pant, pant) under 12 hours on the way to $ 5.7 million. That may be chump change to Warner Bros., which owns the rights to “Veronica Mars” (and threw in more money), but the campaign makes a nice story even if legions of fans will be paying a multinational corporation dearly to see an old friend. As of Friday, the movie will be in some theaters but also a video on demand, so for $ 14.99 or $ 19.99 in HD — about twice an average movie ticket — they and everyone else can watch it the way that it should be seen: on TV.
That the theatrical release feels like a wrong move isn’t about the nominal limitations of television, but rather its strengths. The original series hasn’t aged; rather, like all good TV it feels perfectly preserved, like a butterfly in amber. That’s principally because of the timeless righteousness of Veronica, who embodies the struggle of right over wrong and who, with wit and charmingly breezy cool, fights the mean girls and boys, the Botoxed queens and murderous kings of her neo-Versailles.
Yet while Veronica walks and talks the hard-boiled line she can be a soft touch. With her father, Keith (Enrico Colantoni, back too), she takes on cases for pay but also because she cares. Like Buffy Summers, her sister in bantam blond awesomeness, Veronica was born to do this.
Specifically, she was born to do this once upon a time week after week, with introductory teasers, a wry voice-over, narrative complications and those mini-cliffhangers called act outs or act breaks that precede commercials. The movie is something of an advertisement for itself in some franchise form or another, and while it doesn’t exactly have act outs, Mr. Thomas, who wrote and directed, remains fond of mini-climaxes.